Alexis Dawn Geller |Creative Director & Jewelry Designer
Feeling a strong connection with the energy and vibe of natural gemstones, it felt organic to include them in most of her statement pieces. “The earthy vibes I pick up from the different stones I use in my jewelry make me feel connected to each piece I create, they are also a perfect contrast to the cold, hard gold, silver and bronze metals I use,” says Geller.
What initially began as an outlet to relieve stress from her day-time job, Geller is a Licensed Clinical Social worker who spent ten years helping others cope with the worst times in their lives, making jewelry seemed to relax her after a long day. “After an extremely mentally exhausting day, I would come home and throw myself into a creative space not even noticing the hours that were passing by. It became the time my mind is the clearest and most peaceful,” says Geller. Alexis has a Bachelor’s degree in Psychology and her Masters in Social Work.
Alexis’s biggest inspiration when developing the concept for ROXHOUSE is drawn mainly from nature in its true natural beauty. All ROXHOUSE pieces that feature gemstones are natural and sourced by Geller herself, all over the world from exotic places such as Hong Kong, Brazil, Egypt and Japan. ROXHOUSE defines the perfect balance of masculine and feminine elements in each piece while keeping her designs classy and edgy at the same time. The collections consist of necklaces, earrings, rings, bracelets and watches for men and women.
Alexis Dawn Geller settled in Miami Beach three years ago and sees it as the perfect place to launch her line. “Miami can be one person’s runaway and another person’s beachy getaway. When it comes to fashion, anything goes here, it’s unlike any other city in the world,”